The challenge
A broad product range can make it difficult for private and business customers to understand what fits their needs and how to move into a useful conversation.
Our work
What we built
We created a catalogue and services site with product and project presentation, supported by focused lead forms and clearer decision paths.
The outcome
Customers can approach the range with more context, while the business has a more direct route from product interest to enquiry.
What was built
- Catalogue structure
- Product information organised for easier comparison and discovery.
- Project proof
- Work presentation that gives customers useful context before they enquire.
- Lead capture
- Focused contact paths for both private and business visitors.